Digital Marketing & Content Specialist (SEO/SEM + Social Media)
Role: Digital Marketing & Content Specialist (SEO/SEM + Social Media)
Location: Seven Hills, NSW 2147
Employment Type: Full-Time
About the Role
XAG Australia is an innovative leader in the agricultural and mower industry, dedicated to delivering cutting-edge solutions to farmers, agribusinesses, and contractors. As we expand, we seek a creative and data-driven Digital Marketing & Content Specialist to elevate our brand presence, generate leads, and drive growth across SEO, SEM, and social media platforms.
This is a hands-on role where you will take ownership of digital marketing strategies, including social media growth, content creation, SEO optimization, and paid advertising (SEM). You will manage our online presence, produce high-quality video and photo content, and implement data-driven campaigns to maximize engagement and conversions.
This role offers exciting opportunities to travel across Australia and internationally, capturing dynamic content at events, field demonstrations, and in-studio productions.
Key Responsibilities
- Social Media Growth & Lead Generation – Develop and execute strategies to expand brand reach, boost engagement, and drive sales.
- Content Creation – Produce high-quality video, photo, and written content for platforms like Instagram, TikTok, Facebook, LinkedIn, and YouTube.
- SEO & SEM Management – Optimize website content for search engines, manage paid ad campaigns (Google Ads, Meta Ads), and track performance metrics.
- Community Engagement – Interact with our audience, respond to inquiries, and build strong customer relationships.
- Data & Analytics – Monitor KPIs, analyze campaign performance, and adjust strategies for maximum ROI.
- Collaboration – Work with Sales and Marketing teams to align digital efforts with business goals.
- Technology & Innovation – Utilize AI tools and advanced editing software to enhance content efficiency.
- Industry Partnerships – Engage with influencers, media outlets, and stakeholders to amplify brand visibility.
What we're looking for
- 2-3+ years in social media management, content creation, and digital marketing.
- Experience with SEO (keyword research, on-page optimization) and SEM (Google Ads, Meta Ads) is a strong bonus.
- Strong skills in video production, photography, and editing.
- Knowledge of social media algorithms, trends, and best practices.
- Proficiency in analytics tools (Google Analytics, Meta Business Suite).
- Ability to work independently, multitask, and meet deadlines.
- A creative mindset with an eye for brand aesthetics.
- Willingness to travel as needed.
- Background in agriculture, machinery, or B2B marketing is a plus.
What we offer
At XAG Australia, we are committed to providing a supportive and inclusive work environment that empowers our employees to thrive. Some of the benefits of joining our team include:
✅ Competitive salary package ($75K – $95K)
✅ Exciting travel opportunities (Australia & International)
✅ Work with a dynamic and innovative team
✅ Opportunity to shape and lead our social media growth
✅ Exposure to cutting-edge technology and AI tools
If you're ready to take your social media and content creation skills to the next level, we'd love to hear from you. Click Apply now to be considered for this exciting opportunity.
